SAN ANTONIO – The 2004 Texas Produce Convention, scheduled Aug. 12-14 at the San Antonio Westin-Riverwalk Hotel, features a revamped meeting schedule Thursday through Saturday with most convention activities condensed into Friday.

The full day begins with a Texas Produce “Pow-Wow” breakfast and roundtable discussions, which will explore issues facing the produce industry.

Participants at each table will focus on a different subject with facilitators to spearhead the discussion and keep conversation moving. Participants will be given opportunities to ask questions and discuss issues on key industry topics.

Following the roundtable discussions, attendees are invited to the Convention General Session, “The Goods on Produce and Nutritional Health.” This year’s session focuses on the following topics:

  • How Big is the Problem of Poor Nutrition in Texas?
  • The Role of Government in School Nutrition
  • The Role of Produce in Addressing Nutrition Problems
  • The Role of Nutraceuticals in Produce
At lunch, the association pays tribute to industry leaders. Keynote speaker will be San Antonio native, Congressman Henry Bonilla. Other luncheon activities include, the Texas Citrus Mutual Special Award and the Texas Vegetable Association Award of Merit, and the first “Growing Up in Produce” kids photo showcase.

Social events include a Thursday Texas Produce Golf Tournament. Those not playing golf will have a unique tour of the Alamo, a new way to see this remarkable historic site. After Texas barbeque at The County Line, the group will view Alamo: The Price of Freedom at the IMAX Theatre on the Riverwalk, reliving 13 unforgettable days of Texas history on the state’s biggest screen. Following the film, the group will receive a personal tour of the Alamo.

Thursday evening the Texas Produce Convention will officially kick off with the “Celebration of Texas Produce” Networking Reception and Mini-Expo at 7:00 pm. TPC sponsors provide the latest in industry trends while folks mingle and network. This Mini-Expo features the industry’s most innovative products and services, and provides opportunities to strengthen relationships with existing customers, and develop new partnerships.

Friday evening features “Vegas Texas Style” Casino Night and Silent Auction. Participants may win a 42-inch Plasma TV, $100 in Scratch-off Tickets, a $1,500 travel voucher for the vacation of your choice, a digital camera or a portable DVD player. Attendees also have an array of treasures to bid on at the silent auction. All proceeds will benefit the Texas Produce Policy Council’s State and Federal Political Action Committees.

For more information, call 956-581-8632.

e-mail: rsmith@primediabusiness.com