The Cotton Board will be hosting a booth at the Texas Cotton Ginners Association's 107th Annual Meeting and Cotton Trade Show is scheduled for April 3 and 4 at the Lubbock Memorial Civic Center. - and we want your used denim! The Cotton Board's Regional Communications Managers will hold a Blue Jeans Go Green denim drive where each piece of donated denim earns a chance to win a $250 gift card from Cabela's – World Foremost Outfitters.

"We're asking visitors to the Gin Show to bring their old denim, no matter what shape it's in," explains Brad Robb, The Cotton Board's Vice President of Communications. After the show, the denim will be converted into UltraTouch™ insulation by Bonded Logic, a leading manufacturer of natural fiber insulation. The insulation will then be provided to building organizations working in communities in need - often in area affected by natural disasters.

The Cotton Board's booth, located just inside the north doors of the Exhibit Hall, will have bins where attendees can drop off their donated denim items and enter their chances to win. "We say 'chances to win' because for each piece of denim you donate, you get one entry. The more you bring, the more entries you get and the better your chances of winning," explains Bobby Skeen, Mid-South Regional Communications Manager for The Cotton Board.

"We decided on a Cabela's gift card because they adopted an apparel finishing technology developed by Cotton Incorporated called 'STORM COTTON' and have applied the technology to a line of camouflage hoodies," explains Skeen.

For more information about this exciting program, please visit