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With cotton futures trading at $1 a pound, everyone in the cotton industry gets excited about the crop. But a strong cotton market bodes well for agriculture beyond the current market offerings. Jeannie Hileman, manager of Farmers’ Co-op Gin in Carnegie, Oklahoma, says her customers are looking for a good payday from the 2010 crop, whether they hit $1 a pound or not. She encourages farmers with unpriced cotton to take advantage of current market opportunities.