The TV series “Survivor” continues to command a loyal following among viewers who spend up to an hour each week watching their favorite contestant overcome one challenge after another to compete for immunity and a $1 million prize.

While they may not be big fans, each of the winners of this year’s High Cotton Awards can relate to the Survivor contestants. All have overcome challenges that might have proved too daunting for others on their way to building successful farming operations.

The High Cotton awards, sponsored by Farm Press Publications through a grant to The Cotton Foundation, are presented annually to cotton producers in each of the four Farm Press coverage areas who produce good cotton yields while taking good care of the land and water on their farms.

This year’s winners:

• Southeast — Kent Wannamaker, St. Matthews, S.C.

• Delta — Coley Bailey Jr., Coffeeville, Miss.

• Southwest — Shawn Holladay, Lamesa, Texas.

• Far West – Don Cameron, Helm, Calif.

They will be honored during a breakfast at this year’s Beltwide Cotton Conferences in Orlando, Fla. The Conferences, held by the National Cotton Council, attract hundreds of growers intent on learning the latest information about cotton production, handling and marketing.

This year’s awards are co-sponsored by Ace Pump Company, All-Tex Seed, Americot/NexGen, Arysta LifeScience, Deltapine, Dow AgroSciences, Helena Chemical Company, John Deere, MANA Crop Protection, Syngenta and U.S. Borax.

“These are some of the most environmentally conscientious producers we’ve featured in our 18 years of presenting the bronze Cotton Boll awards to our High Cotton recipients,” said Greg Frey, vice-president for the Penton Media Inc. Agricultural Group, which publishes Southeast, Delta, Southwest and Western Farm Press.

“Some of them have been farming for a while, but they always put the environment and taking care of their land and water first.”