This September, America marks the 20th year of celebrating the contributions of the U.S. rice industry with National Rice Month, sponsored by the USA Rice Federation.

USA Rice has produced a video that tells the NRM story. It is available at usarice.com/images/video/NRM_2010-300bps.mp4

Initiated by an act of Congress in 1991, NRM helps increase awareness of rice and recognizes the contribution the U.S. rice industry makes to America’s economy. NRM celebrations will take place across America in grocery stores, restaurants, schools, and rice-growing communities.

Today, the typical American consumes an average of 26 pounds of rice per year and it’s no wonder. Rice is a healthy, versatile, economical dish that is sodium- and cholesterol-free and contains just a trace of fat. Sustainably grown U.S. rice helps consumers reduce their food miles by choosing a domestically grown product. Look for the “Grown in the USA” logo on packages of 100-percent U.S.-grown rice.

This year’s NRM celebration offers a new reason for consumers to be excited: the “Bowl Us Over” contest. Consumers can log on to usarice.com/bowlusover and submit their favorite rice bowl recipe for a chance to win prizes.

The first-place winner will receive $500 in free groceries at any store; second and third place will receive $250 and $150 in free groceries, respectively, and seven runners-up will receive Aroma® rice cookers. Winning ideas will be featured in a press release and on www.usarice.com.

For more information about celebrating NRM, visit usarice.com/nationalricemonth.