The 2007 Master Marketer risk management education program, to be conducted in Lubbock, is an intensive program that teaches participants how to identify and evaluate marketing opportunities, then design and follow through with sound marketing plans.

Jackie Smith, Extension economist at Lubbock says, “Participants will learn the skills necessary to execute a marketing plan and how to manage risk to improve their profitability.”

According to past graduates, Master Marketer training pays direct dividends to their bottom line. Surveys conducted of past participants suggest they were able to increase their average annual gross revenues from three to 10 percent, or about $33,000 each, simply by applying the new-found marketing skills and knowledge obtained from the program.

The 64-hour curriculum is offered in four, two-day sessions held every two weeks starting Jan. 3, 2007. The sessions will be taught by top industry and university professionals, who apply case studies and simulation exercises in the classroom.

The four 2007 Master Marketer Program sessions are slated for Jan.

3-4, 2007. Jan. 17-18, Jan. 31 - Feb. 1, and Feb. 14-15. “Registration costs $250 per person,” Smith said. “Statewide demand for this type of training continues to grow, which is why we are bringing the program back to Lubbock. We have close to 150 Master Marketer graduates in the Lubbock area alone.

“Those who enroll should have an intermediate to advanced knowledge of marketing. Anyone who feels they aren’t quite there yet can attend a free futures and options leveling workshop set for Jan. 2, 2007 at Lubbock.”