Members of these organizations argue the COOL rule violates the Agriculture Marketing Act because it exceeds the authority granted to USDA in the 2008 farm bill. While Congress mandated COOL, the statute does not permit labels detailing where animals were born, raised and slaughtered, which is what the final rule requires.

Kelsey, who grew up in Rush Springs, Oklahoma, and earned a BS degree in animal science from Oklahoma State University in 1992, comes from a similar job with the Nebraska Cattlemen's Association.

Growing up in Oklahoma and showing cattle while he was in school, Kelsey is familiar with two problems which have bedeviled cattlemen for generations. These problems are heat and lack of rain.

Due to the current severe drought which began in late 2010, Oklahoma cattlemen were forced to sell off over one-third of the state's beef herd. Continuing drought conditions, as well as extraordinarily high prices demanded for cattle due to the small number available, make it problematic for anyone trying to increase a herd or get back in the business, Kelsey said.

"I recently talked with a rancher who lives in the Oklahoma Panhandle where it is really dry," he said. "He told me the only thing keeping him going is faith it will rain again. I believe cattlemen and farmers are real optimists. If they weren't, they wouldn't be in the business. Making a living off the land, particularly where you rely on grass and water for your cattle, requires faith and optimism of the highest order.

"Ranchers are dedicated to the stewardship of their land. They know they must take care of their pastures and water supplies, do the best job they can to rotate pastures and keep their water sources in good shape."

On a more local level, Kenneth Holloway, owner of the Coyote Hills Ranch near Chattanooga, Oklahoma, in Tillman County, struggles with the current drought every day.

"We have sold down our cow herd to half of what it usually is due to the extreme drought," he said. "We had to reduce our numbers to protect our pastures so we wouldn't graze out our grass. While we did get some rain earlier in the spring, it now looks like hot, dry weather will be the rule for the future."

Holloway remembers his father struggling to keep his cattle herd during the bad drought of the late 1950s. "I understand it was worse than the one we have today," he said. "At least I think it lasted longer, but this one isn't over yet. It may outlast that one."

Holloway remembers the scary stories his mother told him about her early life in the Dust Bowl days of the 1930s when thousands of people were forced from Oklahoma farms by continuous drought. The best part of those stories is that people have learned how to do a better job of taking care of the land, he said. "Farmers practice no-till and rotate crops and ranchers limit the number of cattle they place in a pasture to its best carrying capacity, so we know how to cope better now and prevent much of the worst results of prolonged dry weather," he said.

Still dry

Water availability for his cattle to drink has been Holloway's biggest problem. "All of our ponds, with the exception on one that is fed by a spring, have been dry for a long time," he said. "It just hasn't rained enough to get any runoff water to fill our ponds. What rainfall we received stayed where it fell because the cracks in the ground were so big."

If weren't for water being available from rural water company waterlines, Holloway wouldn't have any water except for one spring-fed pond. "Rural water availability has kept us going for nearly three years now," he said.


Also of interest:

Cattle producers watching future with “guarded optimism”

Cattle producers should pay attention to fly control

Final wording issued for COOL implementation