The Senate effort led by Sens. Inhofe and Coons is occurring at the same time a familiar group of industry lobbies are preparing a multi-million dollar, multi-year campaign to eliminate the RFS. This group is reportedly to include industry lobbies like the American Petroleum Institute, Grocery Manufacturers Association, and National Chicken Council along with environmental activists like Friends of the Earth.

Many will remember the effort by GMA from 2008 led by the public relations agency the Glover Park Group.

In its response to GMA’s Request for Proposals, GPG stated that the two most important objectives were: 

• First, we must obliterate whatever intellectual justification might still exist for corn-based ethanol among policy elites.

• Second, we must demonstrate to policy makers at the state and federal level that there is a political price to allowing ethanol policy to drive up the cost of food.

Dinneen preemptively struck back at the likely tactics of this latest campaign, stating “We will not be misled, nor will we allow the American people to be misled by their misinformation. We are going to come together, we are going to defend the RFS (renewable fuel standard), we are going to ensure that this industry continues to grow and evolve because of the innovation that you will show at the plant and because of the passion that we will bring to Washington, D.C., to remind them of the importance of this industry, the importance of the RFS and the importance of the continued evolution of this industry.”

Dinneen, addressing the ongoing effort by the petroleum industry to prevent any expansion in the market for ethanol, noted that the oil industry will do everything possible to stop E15 from becoming a reality.

“It’s going to be up to all of us to explain to people how E15 can’t hurt your radiator and how one fill up can’t hurt your fuel pump. Brace yourselves. It will be brutal. We are going to have to be vigilant for when this occurs.”

Dinneen’s entire keynote address, along with his follow-up interview, is available on by clicking here.