March 26-28-- The Texas International Produce Association (TIPA) will host the inaugural VIVA Fresh Conference and Expo March 26-28, 2015, at the Hilton Austin in Austin, Texas. The expo will highlight the “Gateway to the Americas,” and will showcase produce grown in the Southwestern United States and Mexico.

The new VIVA Fresh Expo was created to take advantage of the trend to offer more intimate and affordable regional tradeshows that allow vendors and customers to create networking opportunities that highlight products and build relationships. The new show replaces TIPA’s former Texas Produce Convention. For more information, contact Bret Erickson at bret.erickson@texipa.org.