Central Oklahoma and North Texas farmers and ranchers looking for a new enterprise might consider pecans — if they’re patient and willing to invest the management and money necessary to produce a profitable crop.

“We’ve seen a lot of interest and a lot of new pecan plantings going in,” says Charles Rohla, pecan specialist at The Samuel Roberts Noble Foundation in Ardmore, Oklahoma.

Rohla and James Locke, soils and crop specialist, say pecans provide promising profit potential for the right producers with the right conditions.


“Pecans offer more profit potential than a typical row crop enterprise, a cow/calf farm or a stocker operation, even at peak cycles,” Locke says.

But it takes good yields to make good money. “We set a target of 2,000 pounds per acre,” Rohla says. With a $2 per pound retail market, opportunities are pretty good. “A few do that well,” he says. “I know one producer who says he’s made a profit of $3800 per acre on pecans. But that includes his retail center.”