AMARILLO – Growing cotton is only half the battle. In order to be successful in their operations, producers also need to learn how to market the crop.

New and experienced growers should plan to attend a one-day Advanced Topic Series course entitled “Developing This Year's Marketing Plan-Cotton,” sponsored by Texas Cooperative Extension.

The course will be held from 9 a.m. to 4 p.m., March 15, at the Texas A&M University System Agricultural Research and Extension Center, 6500 Amarillo Blvd. West.

Participants will learn about breakevens, fundamentals, technical signals and seasonal trends in cash, basis and forward contracts for cotton. In addition, different marketing strategies for both pre- and post-harvest marketing will be discussed.

The objective is for participants to leave the course with a written marketing plan for their operation for the upcoming year, said Steve Amosson, area Extension economist. The course will utilize a combination of lecture, small group work and simulation exercises to maximize the learning experience similar to the Master Marketer training.

Instructors will be Dr. Carl Anderson, a recently retired Regents Fellow, professor and Extension cotton marketing economist in College Station; and Dr. Jackie Smith, professor and Extension economist-management in Lubbock.

"If we are going to grow cotton, we better learn how to market it," Amosson said. "Carl and Jackie have a combined 50 years experience in marketing cotton. I can't think of two individuals better qualified to serve as instructors for this course."

Registration cost is $75 per participant, which includes the cost of materials, breaks and lunches. Spouses can attend for the same registration fee as long as they share materials. Pre-registration is required; deadline is March 11.

Registration forms are available through any Extension office, through Amosson or Margaret Freeman at (806) 677-5600.

Partial funding for this year's Advanced Topic Series is provided by the Southern Region Risk Management Education Center.

It also is underwritten by the sponsors of the Master Marketer Educational System; Texas Wheat Producers Board, Texas Corn Producers Board, Texas Farm Bureau; and the State Cotton Support Committee.