Dahlen Hancock, a cotton and grain farmer from New Home, Texas, and First Vice President of Cotton Council International, addressed the COTTON USA Brand & Retailer Leadership Summit in Berlin, Germay, in early March. Hancock described the steps most American cotton farmers take to ensure that their land remains productive and that they protect the natural resources necessary for crop production and for healthy life. His topic was “Responsible cotton Production.” Hancock has graciously offered his presentation to Southwest Farm Press and we believe his comments and images offer instruction and affirmation of the farmers’ commitment to stewardship. Observers note that the presentation resulted in a standing ovation. Well deserved, we believe.