The United Sorghum Checkoff Program has named Florentino Lopez as the Lubbock, Texas-based organization’s new executive director.
Lopez has been the sorghum checkoff marketing director since 2009 and was previously production manager at Texas Farm LLC in Perryton, Texas, making him ideally suited for the new position, according to officials.
“The sorghum checkoff board of directors and I look forward to working with Florentino and are extremely confident in his leadership ability to move this organization forward,” said Bill Kubecka, sorghum checkoff chairman.
“This is a great opportunity, and I am excited to step into this new position within the checkoff,” Lopez said. “This is an exciting time in the sorghum industry, and I truly believe this organization will continue to play an important role in moving this industry forward.”
Lopez is replacing Dr. Virgil Smail, who has served as the organization’s executive director since the program began.
“We are grateful for Dr. Smail’s leadership during the first three years of the checkoff,” Kubecka said. “He played a vital role in successfully getting the checkoff off the ground and through the referendum, and we wish him all the best as he returns home to Manhattan, Kansas.”