The American Simmental Association (ASA), along with support from the Noble Foundation’s agricultural consultants, will host a special conference from 5 p.m. to 9 p.m., on Monday, August 22, at Kruse Auditorium on the Noble Foundation campus in Ardmore.

Entitled “Tools for Profitability of the Cow Herd,” the conference will offer attendees an opportunity to learn about a variety of topics concerning Simmental cattle. Speakers for the event include:

  • Job Springer, Noble Foundation agricultural economist consultant, will discuss profitability of Simmental cattle.
  • Deke Alkire, Ph.D., Noble Foundation livestock consultant, will provide an overview of crossbreeding to take advantage of heterosis.
  • Jerry Lipsey, Ph.D., executive director of ASA, will discuss utilizing composite seed stock to provide improved performance in your herd.
  • Wade Shafer, Ph.D., director of performance programs with ASA, will detail economic indexes and ways to improve the bottom line of your cattle operation.
  • Ed Creason, a member of ASA, will discuss the services the association provides.

"This conference is a great opportunity to learn about Simmental cattle as well as best practices that apply to all cattle breeds," said Hugh Aljoe, Noble Foundation consultation program manager. "Those who attend will learn about breeding, particularly the importance of crossbreeding, as well as ways to improve the productivity and health of their cattle operation."

This conference is offered at no cost and dinner is included. The event is open to the public, and preregistration is encouraged. To register, please contact Tracy Cumbie at (580)224-6411 or register online at