A Texas Farm Bureau state director and longtime agriculture leader was named this week to the Cattlemen’s Beef Promotion and Research Board.

TFB District 3 State Director Larry Pratt, a farmer and rancher from Eliasville, will serve as one of 36 newly appointed members to the national board, which oversees collection of the $1- per-head beef checkoff program.

“Serving on this board helps us know what we need to do here in Texas to increase our exports and profitability in our operations,” said Pratt, who joins Austin rancher Daniel Dierschke, the former Texas Farm Bureau state director who now chairs the Cattlemen’s Beef Promotion Board. “Exports play a big part in that and the checkoff dollars serve to promote beef and bring us into the limelight across the world to make sure everybody knows the quality of beef we produce here in the United States and the availability of that meat. That translates into profitable dollars for the producer.”

Pratt raises cattle, wheat, oats and coastal hay in Young County. He served as a director of the Young County Farm Bureau board since 1972 and was honored as Texas Farm Bureau’s Outstanding Young Farmer and Rancher Award winner in 1976.

Other Texas appointees announced March 10 included ranchers Andrea W. Reed of Dodd City in Fannin County; D. Rudolph Tate of Wellington in Collingsworth County; and Bruce D. Dopslauf of La Grange in Fayette County.