Lubbock show features keys to profitability PRODUCTION TIPS to improve crop profit potential will be a key ingredient of the third annual Southwest Crops Production Conference and Expo, February 13 at the Lubbock Memorial Civic Center.

"Rising production costs and static commodity prices present a serious challenge to farmers looking for ways to improve profit potential for 2001," says Ron Smith, editor of Southwest Farm Press, one of the sponsors for the conference.

"We've invited crops production specialists, marketing experts, commodity representatives and government officials to discuss key issues that will affect production for the coming year. This conference offers growers an opportunity to hear the latest on technology and programs, just before planting season, while they still have time to make final cropping decisions."

A conference highlight will be an update on government programs and how they will affect farmer decisions for 2001.

In addition to Southwest Farm Press, sponsors include Plains Cotton Growers, Inc., Lubbock; College of Agricultural Sciences and Natural Resources, Texas Tech University; The Texas Agricultural Experiment Station; the Texas Agricultural Extension Service; and the USDA-Agricultural Research Service.

Farmers and private pesticide applicators will receive continuing education units (CEUs).

In addition to the seminars, some of the area's top farm industries will exhibit the latest in equipment and technology at the agricultural Expo.

Registration for the Conference and Expo is free. Lunch will be available for a nominal fee.

Conference registration begins at 8 a.m. and seminars begin promptly at 9 a.m. The Conference and Expo will close at 5 p.m.

Participants are encouraged to pre-register to give conference organizers a gauge for lunch participation. For more information, call 940-535-1484, or 662-624-8503.