Surveys show that farmers know a lot about marketing fundamentals – they just have a difficult time making a marketing decision because so much is often riding on selling their crop.

The Texas Cooperative Extension Service is conducting a one-day marketing course on learning how to pull the trigger on your farm-marketing plan in Abilene, Texas on Feb. 26 and in Lubbock, Texas on March 23.

The Advanced Topic Series course will be offered at the Taylor County Extension Center, 1982 Lytle Way, Abilene, Feb. 26, and the Lubbock Research and Extension Center on Route 3, Lubbock, March 23. The course will begin at 9:00 a.m. and end at 4:00 p.m.

In this one-day course, producers learn how to be more disciplined in executing their marketing plans. Participants will discover their own risk tolerance levels, tools to fit their tolerance levels, what causes them at times not to take action and activities they can execute to increase their marketing discipline.

This course will be taught at a highly applied level utilizing a combination of lecture, small group work, and simulation exercises to maximize the learning experience and is similar to the Master Marketer training.

The speaker is Darrell D. Holaday, who is a private marketing/management consultant. He previously served as manager of the Kansas Agricultural Marketing Association for Kansas Farm Bureau, where he developed educational programs on marketing/management and published a weekly market information newsletter.

The registration fee for this workshop is $75 per participant. The registration fee includes the cost of materials, breaks and lunch. Pre-registration is required with the registration deadline one week prior to the program. The registration forms are available through your County Extension office or through your Area Extension Economist (For Abilene contact Jason Johnson at 325-653-4576, and for Lubbock contact Jackie Smith at 806-746-6101).

Partial funding for this year’s Advanced Topic Series is provided by the Southern Region Risk Management Education Center. The ATS is also underwritten by the sponsors of the Master Marketer Educational System, Texas Wheat Producers Board, Texas Corn Producers Board, Texas Farm Bureau, and Texas State Cotton Support Committee.

e-mail: rsmith@primediabusiness.com