Southwest Farm Press/Intertec busts out with `new things' WE'RE JUST bustin'out with new things to offer you via the Internet, and I'd like to tell you about what we're doing to provide you with a virtual supermarket of information and electronic capabilities.

The Farm Press publications and our affiliated companies have been devoting a lot of time, effort, and money into creating some of the most comprehensive Web sites in the industry.

It all starts with pointing your Web browser to: http://www.Southwestfarmpress.com or http://www.agriclick.

Previously, the first address took you to our HomeFarm Web site. Now, Home-Farm has been phased out and you will be automatically redirected to the AgriClick site, which opens the door not only to all the Farm Press regional titles (Southeast Farm Press, Delta Farm Press, Southwest Farm Press, and Western Farm Press), but also to our sister ag publications (Soybean Digest, Farm Industry News, BEEF, Hay & Forage Grower, and National Hog Farmer).

You can access articles from current issues, browse through back issues, get information about management, editorial, and advertising staff (along with e-mail links). Or under the Channels menu, you can click on specific sectors, such as Cotton & Fiber, which will bring up a page offering news headlines and a wide variety of links to cotton/fiber-related topics. Other clickable sectors range from Business and Government to Poultry and Technology.

At the same location, you'll find up-to-the-headlines from the ag arena; market information on major crops, livestock, and poultry; USDA cash reports; futures markets; weather tailored to your specific ZIP Code, plus a link to the National Weather Service; a calendar of events; news of organizations; and an Ag Internet Directory.

There's a link to an Ag Parts Trading Exchange, another to a Machinery Buy & Sell page, and a News Search window.

But, as they say on the TV infomercials: Wait! There's more!

Beyond that, by clicking on the IndustryClick tab at the top of the page, you can access the dozens of business-to-business publications in the many "virtual communities" of our Intertec Publishing division, ranging from Fire Chief magazine to National Real Estate Investor to Textile World, Swimming Pool/Spa Age, American Trucker, Ward's AutoWorld, Telephony, and on and on. There's also information about our entertainment, communications, health and fitness, industrial, municipal services, and marketing groups.

And that's not all!

Our parent company, Primedia, has a cornucopia of consumer and special interest magazines. From American Baby, Modern Bride, Healthy Kids, Seventeen, Soap Opera Digest, Surfing, 4WD & Sports Utility, Car Audio & Electronics, Classic Trucks, Custom Rodder, Drag Racing USA, Hot Bike, Off Road, to magazines about collectibles, crafts and jewelry, horses, horticulture, hunting and fishing, boating, quilting and sewing, photography, shooting, sports, and on and on - scores of them.