As the majority of the U.S. public has become further and further removed from the farm, they tend to believe the groups attacking agriculture, according to the U.S. Farmers & Ranchers Alliance (USFRA), a new alliance comprised of most of the leading national farmer- and rancher-led agricultural organizations.

USFRA believes the actions of these groups have led a number of agricultural organizations to fund programs that bolster the image of agriculture and enhance public trust in our food supply. While these individual efforts have been helpful in answering some of the criticism, some see a growing need for all of agriculture to coordinate their messages and reach out to the consuming public through consumer influencers and thought leaders.

“We in production agriculture recognize the immediate need to build consumer trust in today’s U.S. food production system,” said newly-elected USFRA Chairman Bob Stallman, president of the American Farm Bureau Federation.  “We also recognize the need to maintain and enhance the freedom of American farmers and ranchers to operate in an economical, sustainable and responsible manner. The sun rises today on a new, collaborative and coordinated effort by many segments of production agriculture to tell our great story.”