The Texas International Produce Association (TIPA) will host the inaugural VIVA Fresh Conference and Expo March 26-28, 2015, at the Hilton Austin in Austin, Texas. The expo will highlight the “Gateway to the Americas,” and will showcase produce grown in the Southwestern United States and Mexico.

The new VIVA Fresh Expo was created to take advantage of the trend to offer more intimate and affordable regional tradeshows that allow vendors and customers to create networking opportunities that highlight products and build relationships. The new show replaces TIPA’s former Texas Produce Convention.

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“We’re incredibly excited to debut this new international conference that will showcase the high quality, variety, and availability of fresh produce from Texas, the Southwestern U.S. and Mexico,” said TIPA President & CEO, Bret Erickson. “Connecting buyers with Southwestern U.S. and Mexican producers is a key objective of VIVA Fresh. The conference committees will work directly with retailers and foodservice companies, who are invited to attend for free, to ensure greater participation.”