The annual conference, scheduled again at the Lubbock Civic Center, also features top farm material suppliers displaying the latest innovations for production and management.

“This conference has become an important part of the area’s offerings for production and marketing information,” says Mike Gonitzke, publisher of Southwest Farm Press, one of the event’s co-sponsors.

“We’ve had good attendance and excellent response to the programs for the past few years,” he added. “And we’re looking forward to another informative session.”

The agenda this year will focus on water and methods area growers are using to use the increasingly limited resource more efficiently.

U.S. Department of Agriculture officials also will provide updates on farm bill regulations, including conservation issues that may provide funding for area farmers and landowners.

Texas A&M research and Extension personnel will discuss the latest findings in cotton breeding, pest management, and production techniques. Specialists also will discuss management and marketing strategies for alternate crops.

Growers may earn continuing education units from the conference.

Sponsors encourage early registration to get an accurate head count for the catered lunch, available at a nominal fee. Early registrants will be eligible for door prizes.

Along with Southwest Farm Press, sponsors for the conference include: The Texas Cooperative Extension Service, The Texas A&M Agricultural Research Station, the USDA-ARS station at Lubbock, Texas Tech, and The Plains Cotton Growers, Inc.

For more information call: (662) 624-8503.

e-mail: Rsmith@primediabusiness.com