The Memphis-based Cotton Board announces Charles B. “Brad” Robb has been promoted from director, to vice president of communications, reporting directly to President & CEO Drayton C. Mayers. “Brad is well-known throughout the industry and has successfully managed the Cotton Board's communications program since 2001,” says Mayers. “Based in part on input from Cotton Board members and a consensus opinion from a Cotton Board Field Services Task Force, which was formed to study and evaluate options related to the re-staffing of the Cotton Board's regional field managers (formerly called field staff), I have decided to consolidate these two previously separate departments into one called Cotton Board Communications,” adds Mayers.
Robb is in the process of fielding candidates for the four open regional representative positions, working toward completing the compliment of regional communications managers as soon as possible. “These regional communications managers will take their direction from Brad and work to successfully keep U.S. producers and the allied industry informed about and supportive of the Cotton Research & Promotion Program,” concludes Mayers.
Supporting the Cotton Board's communications efforts will be Stacey Caldwell, the Cotton Board's new communications assistant. “Stacey is a recent graduate of University of Central Arkansas where she earned a Bachelor of Arts degree in public relations, with a minor in writing. “Stacey has already written complete public relations campaigns for local businesses in Conway, Ark. — one of them continuing to utilize her plan today. Caldwell began her full-time duties at the Cotton Board on May 5, after working part-time during her last semester of classes. She will also be responsible for maintaining communications for the Cotton Board's Importer segment through news releases and newsletters. “Stacey is already ahead of the curve in learning the business of cotton after having been raised around it for much of her life,” adds Robb.
About the Cotton Board: The Cotton Board administers and oversees the Cotton Research & Promotion Program conducted by Cotton Incorporated and funded by America's cotton producers and importers. The Program works to increase the demand for and improve the market position of cotton. For more information about the Cotton Board, visit www.cottonboard.org.