Helena's theme - People...Products...Knowledge...accurately describes the company's commitment and high level of service to the cotton industry. Across the Cotton Belt - from Virginia to California - Helena's "cotton team" stays busy supplying customers with products and services to help them run their operations profitability. To do that successfully and consistently requires personal commitment, extensive technical knowledge, and the dependability of the Helena distribution system.
Throughout our history, Helena's sales force has always been known as "the best." It's a reputation that began in the Mississippi Delta in 1957 and continues today.
Today, it's commonplace to read about "fast-changing markets," or "rapidly evolving technology." For Helena, there's nothing new about this. It's always been that way. Practices and products are continually shifting, and we've been a leading force in bringing about these positive changes.
And during those revolutionary changes in products and cultural practices, our product line and market reach have grown tremendously.
That's because we've stayed in touch with customers - the people who drive the market. At the same time, we've adapted by learning new technologies and understanding newer, more efficient products. And we've always used our intuitive and technical knowledge to put new technology in the hands of the people who can best utilize it.
So rapid change and progress are nothing new to the Helena sales force. We expect it. This is a primary reason why Helena continues to be a driving force in the U.S. cotton industry - and the strongest link in the supply chain that brings new technology and greater efficiency to the U.S. cotton industry.