The first secret is assets. Many producers come from long-time ranching families. They have facilities already available to them and face no significant investment for facilities. Investment in animals would be next. However, when you compare that initial investment in stock to the expenses that will sustain your business over the long term—feed, medication, and time—the initial investment in animals may not be a deal breaker.

So what long term advantages do large ranchers have that others may not? Land. Not a big deal, perhaps, with good quality goats? Some may think they can feed hay and grain and still make a profit after sales. However, with the cost of square bales of Sudan going anywhere from $5.50 and up and feed costs increasing as well, the amount of available land for grazing and browsing becomes an important factor in overall sustainability. This is another obstacle to consider and work into a management plan.


Concentrate money where it counts. When a breeder looks at your yearlings, will he care if you bought a new goose neck trailer, if you drive a new dually or an old beat up pickup, or if you have a hundred other goats in the back field that you’re feeding daily.

No. He looks at the yearling!

Invest in what you are selling, promoting, and what will enable you to show a positive ROI at the end of the year. There is nothing wrong with starting with two does and using an outside buck. Focus on quality rather than quantity.

Conclusion and Misconception # 4: It's not possible.

Answer: Yes it is!

The purpose here is not to dissuade you from entering into the goat business but to encourage you to educate yourself ahead of time to make clear, concise, and reasonable goals for your new venture. Most of all, determine what you can do and what you can't do. As with any investment, put in what you can afford to lose, work hard at making it a success, and enjoy yourself.