The Master Marketer Program, which helps agricultural producers learn more about risk management strategies and making their operations more profitable, begins in January at the Texas Farm Bureau Conference Center in Waco.

The series begins with an optional one-day leveling session on Jan. 11 followed by the main workshop series beginning Jan. 12.

"Volatile commodity prices, high input costs and increased competitive pressures challenge producers to adopt risk management skills to increase the likelihood of survival and profitability," said Dr. Mark Welch, AgriLife Extension Service grains economist and one of the program instructors.