The one-day workshop is part of Texas Cooperative Extension Service's "Advanced Topic Series," and a follow-up to the Master Marketer sessions held the past two years in Weslaco and Kingsville.

Master Marketer is an award-winning program that provides students with 64 hours of intensive hands-on training in marketing and hedging row crops and livestock. Participants graduate with a fully developed marketing plan for their own operations.

John Robinson, an agricultural economist at the Texas A&M center in Weslaco, said next month's Advanced Topic Series workshop will focus on how to implement a marketing plan.

"We hear this often," said Robinson. "Students who have completed Master Marketer will tell us they now know about futures and options and the different strategies and hedging techniques, but they hesitate to take that first step to get into the game."

This workshop, Robinson said, is designed to "get them out of the starting gate." The program starts at 9 a.m. and ends at 4 p.m.

Darrell Holaday, a speaker at the Master Marketer workshop in Weslaco in 2001, will be the course instructor for "Pulling the Trigger." Holaday is a private consultant in marketing and management in Kansas and is the former manager of the Agricultural Marketing Association for the Kansas Farm Bureau where he directed the tax and accounting service.

"Those who took Darrell's class here back in 2001 were fascinated by his expertise and down-to-earth manner of teaching. We're fortunate to have him return to teach this workshop," said Robinson.

"Pulling the Trigger" is part of the Advanced Topic Series held throughout the state and funded by Southern Region Risk Management Education Center, the department of agricultural economics at Texas A&M, Texas Cooperative Extension and the Texas A&M Agriculture Program.

Program partners include the Texas Corn Producers Board, Texas Wheat Producers, Texas Farm Bureau and the Texas State Cotton Support Committee.

To register, or for more information, contact an Extension agent in your county, or contact Robinson at (956) 968-5581.

Rod Santa Ana III is a writer for Texas A&M University.

e-mail: r-santaana@tamu.edu